As the Director of Product Marketing for Knoahsoft, Mike has more than 20 years of business-to-business marketing experience crafting and executing go-to-market strategies for engineered and technology solutions. At KnoahSoft, Mike is responsible for planning and managing the marketing launch of new products and releases, supporting sales teams with education and sales tools, and researching key market trends.
Articles by: Mike Butts
September 25, 2014, by Mike Butts
It’s easy to find articles, seminars and even news clips with executives or consultants talking about creating a culture of customer service excellence. Almost everyone—from CEOs to call center managers—“gets” that making customers…Read more >